June 10, 2014
The decision by both the European and the US authorities to approve the use of the new sweetener Advantame adds a new weapon to the arsenal of those seeking to tackle obesity.
For many years now there have been sustained customer trends to choose low calorie products to the extent that for the main cola brands the low calorie product now outsells the full sugar version in some countries.
Much is made by policy-makers and nutritionists about the complexity of changing public behavior in food choices, but in this area one approach screams out for action. Health authorities and policy-makers in all 28 EU member states should give the same, clear and consistent message. If consumers are going to choose a sweetened beverage they should consider a low calorie version. This could deliver a rapid and substantial improvement in public health without the need for legislation and with almost no expenditure. All […]