|
|
March 1, 2015
One of the usual attacks on the European Union, is that it is so intransparent. Rules are designed and discussed behind the scenes, nobody knows what’s going on except for some eurocrats, and then the member states have to swallow the Brussels diktat. That’s more or less how the argument goes. But, is it true?… » read more
|
Communications, English, EU Citizens and Media, Media Freedom |
February 26, 2015
“Accuracy, Authenticity and Interest” was the slogan of Ivy Lee, one of the founding fathers of public relations, creator of the press release and pioneer in the field of crisis communications. Almost 100 years later, this slogan remains at the core of sustainable public relations. Though it takes long years to be built, an organizations’… » read more
February 9, 2015
In my work I am seeing several press statements on a daily basis, mainly from the European institutions and from ‘stakeholders’ like NGOs and lobby organisations. There seems to be a pattern in the language they are using in these press releases – language that is very typical for the EU Bubble. So I am… » read more
January 19, 2015
EU Community will launch the beta version of its first, free service EurActory on 29 January at the European Parliament. But first, we explain the idea one ‘frequently asked question’ at a time. FAQ1 – What is EurActory for? In an earlier post, I discussed EU Community’s first application in development: EurActory. EurActory is tailored… » read more
January 12, 2015
Before you obsess over your next analytics report, read the recent article by Ev Williams (Twitter and Medium cofounder) on measuring what matters. William’s article was prompted by the infantile way otherwise supposedly intelligent people (venture capitalists, Wall St analysts, tech & business journalists…) measure the value of companies like Twitter and Instagram: we… » read more
January 9, 2015
Guest blogpost by By Adam Mouchtar We live in a world in which experts are constantly trying to tell us what is in and what is out: long texts, old media, etc. But people are more than keen to read long op-eds, if they are well written and transport a novel idea.
January 8, 2015
When I decided to write this blog post, I was fully aware that this topic could seem rather trivial as after the holidays people are full of immediate desire to shed those extra kilos they put on during the weeks of celebrations; they also share same demotivators about joining the gym, getting a promotion/job, spending… » read more
December 29, 2014
Les médias sont soumis à un « cadre juridique inadapté et à des pressions politiques » en Hongrie qui connait également une poussée préoccupante du racisme et de l’intolérance, critique le rapport du Conseil de l’Europe rendu public le 16 décembre dernier. La Hongrie devrait mieux garantir la liberté des média et la discrimination endémique… » read more
|
Communications, English, EU Citizens and Media, Media Freedom |
December 17, 2014
Europe today is like a tennis club. Imagine you paid fees to a tennis club and that gave you right to elect the executive committee. All the membership agreed in a vote that the executive should be reduced in size and that it should no longer be composed exclusively of white, 60+, male, left-handed, millionaires.… » read more
December 16, 2014
From a European viewpoint… 2014 delivered on its promise of a full and exciting year at the European level: parliamentary elections in May, and the new Commission which took office this fall. This new beginning has come not only with new members in these institutions, but with a desire to increase the legitimacy and effectiveness… » read more
|
Communications, English, EU Elections 2014, EU Priorities 2020 |
In an article for the Chartered Institute of Public Relations, Whitehouse Associate Director Alex Singleton explains why spamming journalists with press releases doesn’t work. To read Alex’s article, please click here. The Whitehouse Consultancy is one of Europe’s leading public affairs and communications agencies.
|
Communications, English, EU Citizens and Media, Media Freedom |
December 11, 2014
Following David Cameron’s speech on immigration, much has been made of his comments that the package of measures he proposed to reform EU free movement would require treaty change. In some cases, the speech was ambiguous about what exactly was being proposed. For example, did Cameron really say EU migrants will need a job offer… » read more
|
Communications, English, EU Priorities 2020, Social Europe & Jobs, UK in Europe |
December 8, 2014
Is primetime TV advertising the right way to connect citizens to the EU? Last week I saw and commented on an interesting blog post by Iveta Kazoka exploring one of the ‘broken channels’ which are supposed to link interested citizens to EU decision-making: “The report uncovered an uncomfortable truth: few civic society organisations are capable… » read more
November 20, 2014
The EU is a complex game in which Brussels has a key role in close connection with the 28 capitals of the EU Member States. In previous messages I identified the 100.000 EU actors in Brussels, and now the “local EU actors”, those working in the Member States, will be mapped out. On the executive… » read more
|
Communications, English, EU Citizens and Media, Member States |
October 31, 2014
The new European Commission takes office in November 2014. The new president Jean-Claude Junker said that it is his “desire that the EC will be very political in nature”. I wish good luck to the new team of Commissioners; the EU really needs politicians with vision and with experience in developing European dossiers for a… » read more
October 24, 2014
Due to the complexity of the EU institutions and its mechanisms, visibility and branding are a priority for European Federations, especially if they have an operational office in Brussels. I already touched upon EU federations more generally in earlier posts, but in this post I will go more in-depth regarding branding. EU federations need more… » read more
October 23, 2014
Kathleen Garnett Last week the Committee of the Regions organised its fifth EuroPCom conference at the Committee of the Regions on how to communicate Europe to a wider public. With the rise of vocal, populist right-wing parties that tap into people’s fears, never has the need for Brussels to present it’s case been more important.… » read more
|
Communications, English, EU Priorities 2020, future EU, Media Freedom |
October 19, 2014
Brussels hosts more than 100.000 persons working in EU affairs. Only 50% of the jobs are to be found in the EU institutions. The other 50.000 EU actors work at industry federations, consultancies, media, corporate organisations, non-profit organizations, think tanks, region and city representations. The objective of these entities is to advocate and communicate their… » read more
October 16, 2014
True? False? Who cares? It’s a great headline. With many shops, particularly in the UK, already displaying Christmas baubles in their windows it’s a timely news item certain to grab reader’s attention – especially that broad demographic “parents” who are already fretting over how to fill their children’s stockings in time for Christmas. The answer… » read more
|
Communications, English, EU Citizens and Media, UK in Europe |
What happened when 60 odd people had a go at the Participation mindmap? The Europecom session went well yesterday, judging by the Tweets. I’d never even been to an event run on World Café lines, so thank goodness the others knew what they were doing. In the end the mindmap – which started out as… » read more
